Increase your influence with this personal branding course

Increase your influence with this personal branding course

“I feel like I don’t have a ‘spark’ in my life…”
“I feel so de-motivated and lack direction…”
“I need to reassess or realign my current career path”

If you’ve ever caught yourself saying anything along those lines friend, I’ve got something for you.  It’s an online course that will show you the power of “personal branding”.

Meaning, this course will help you become super clear in a variety of aspects of your life:

  • Finding the right career or business path
  • Getting more leads for professional opportunities
  • Creating more joy and fulfilment in your life
  • Becoming a better networker and content creator
  • Knowing your value, your values and how to create value for the people you serve.

Build a more robust brand that will open new doors and create more fulfillment in your life and work now.


The course is very comprehensive, featuring 25 short videos, 30+ questions/exercises to guide you, and 20+ hours of homework materials to really help you dive deep into self-analysis and self-awareness.

After doing this program, your outcomes will be

  • knowing 5-10 of your top personal brand elements
  • crafting a personal brand statement
  • creating a mission, vision and why statement
  • guidance on the next steps to Design and Deliver your personal brand better in the marketplace
  • strategies for building a thought leadership brand for yourself.
  • [highlight]a short one-on-one coaching session with CEO Bobby Umar and founder of Women in Biz Network, Leigh Mitchell [/highlight]



Right now this incredible course ($997 value) is offered at a special launch price that has been deeply discounted for our community. But this won’t last for long. Take advantage of our introductory offer before our prices increase.




About Bobby Umar, Course Creator:

Bobby Umar is an inspirational speaker, coach, and one of the most prolific advocates of heart-based leadership in North America. Inc Magazine named him one of the Top 100 Leadership Speakers, alongside such noteworthy giants as Richard Branson, Brené Brown and John Maxwell. Bobby is a 5x TEDx speaker, and one of the top social media influencers in the world, with over half a million followers. He has been named the “2nd Best Business Coach to Follow” on Twitter and the “4th Best Leadership Influencer” according to Kred. Bobby is an author of three international books, including a #1 Best Seller. He is also a frequent Huffington Post contributor and he is the host of a weekly tweetchat called “The Power of Connection” that has reached over 65 million impressions weekly. To date, his social media influence has garnered over 1 billion impressions. Bobby was also named a “2015 Speaker to Watch” and most recently, he was named a “Top 7 Networking Guru to Follow”.

A social media advocate, who champions authentic connection and leadership, Bobby has appeared on dozens of podcasts, TV and radio shows. With a background in brand marketing (Kraft and Unilever), engineering (Bombardier) and the performing arts (Second City), Bobby has led Raeallan for over a decade and is now a recognized thought leader in networking, social media and personal branding. He founded the DYPB – Discover Your Personal Brand movement, which hosted the largest event in North America dedicated solely to personal branding, featuring 60 experts and over 300 delegates. 250,000+ people from across the world have experienced Bobby’s high-energy keynotes, interactive team-building activities, and engaging workshops.

About Leigh Mitchell, Founder, Women in Biz Network:

I am a marketer, business career coach and brand strategist who loves branding your brilliance.

I often work with professional and entrepreneurial women, HR departments and national corporations who want clear, creative and story-telling strategies to amplify your brand and give you clarity around your positioning and future plans. I work with you from execution to evaluation. As the founder of Women in Biz Network, I have taken her business from a handful of women to an organization of over 35,000. I curate mentorship initiatives, promote our diversity-driven career portal, and deliver skill-building events to a variety of audiences. Throughout my career, I have worked with brands such as Microsoft Canada, TELUS, TD Canada Trust, Staples Canada and Chevrolet Canada. I have been featured in the CBC News, The Globe and Mail, Toronto Star, Canadian Living, Wall Street Journal and a speaker at numerous industry events.

My Fun Facts: I am a part-time runner and once walked on the top of the CN Tower even though I am terrified of heights. I am married with two sons and live in Toronto, Canada. I am passionate about exploring the arts, reading, spending time in nature and practicing yoga. I absolutely love to laugh and live to be just a little goofy when I can. I volunteer with a number of causes including Scouts Canada, Active for Life and Kingsway Platform Tennis Junior Program. I have held various board positions and help to support charities that support women such as HerVolution, Canadian Perinatal Mental Health Collaborative and UGO Travel for Change. 

I am Leigh Mitchell and I help you Brand your Brillance. Let’s chat and see if I can help you.





Women are Selling themselves Short on LinkedIn

Women are Selling themselves Short on LinkedIn

After analyzing data from more than 141 million of its U.S. members, LinkedIn identified a key difference in the way men and women present themselves in profiles: Women promote themselves and their successes considerably less.

The report suggests that men talk themselves up more, and list more information in general:

When looking at LinkedIn member data, we found men tend to skew their professional brands to highlight more senior-level experience, often removing junior-level roles altogether.

Women are more likely to have shorter profile summaries.

In the U.S., women on average include 11% less skills than men on their LinkedIn profile, even at similar occupations and experience levels.

It’s not the first evidence that implies self-promotion comes easier for men. In 2011, the American Psychological Association published a cover story that explored how men and women differ in their approaches to self-promotion and salary negotiation in the workplace, titling the article “Are men better at selling themselves?”

The answer, in short, is yes.

In a study mentioned in the story, a group of about 200 students participated in a mock job interview, answering questions like “What are some of your best qualities or strengths?” and “Overall, why someone hire you as opposed to another candidate?”

The group was then asked to consider how they came off during the interview by answering questions like “Would you worry that people thought you were too confident?” and “Would you worry about being called vain?”

The results showed that both men and women worried about the consequences of appearing overconfident, however only women let that fear stop them from self-promoting.

“It’s not that women are inherently lacking the ability to self-promote, but it’s a stereotype violation for them,” said study author Corinne A. Moss-Racusin, PhD, a professor at Skidmore College, to the American Psychological Association.

That stereotype – that women aren’t (or shouldn’t be) assertive – puts women in a unique situation professionally

“Women face a double bind. They’re penalized socially for behaving in ways that might be perceived as immodest, and they’re penalized professionally for behaving in ways that aren’t self-promoting,” said Marie-Helene Budworth, an associate professor at York University’s School of Human Resource Management, to the American Psychological Association.

And this seems to be costly, considering that a growing body of research indicates that women are far more reluctant than men to negotiate salaries and job offers. An analysis published in the book Women Don’t Ask: Negotiation and the Gender Divide estimated that misplaced modesty in salary negotiations cost the average working woman more than $500,000 in lost wages throughout her career.

Self-promotion on LinkedIn

Based on data from LinkedIn and some tips from Inc. and Zippia, here’s what seems to improve profiles for both men and women:

  • Include more skills – profiles that list five or more skills receive about 17 times more views.
  • Lean toward positive language – “Don’t use don’ts. Rather than talking about the things that your job has kept you from experiencing or the dangers you’ve avoided, bring up the wonderful things about your job,” writes Ryan Morris for Zippia.
  • Keep it succinct and stick to the facts.
  • Use professional photos (and smile, with teeth).

And if you’re still shy about promoting yourself? Lisa Thomas, PhD, in an interview with the American Psychological Association, relayed some advice that helped her decide to reach out to a potential employer — a decision that scored her a paid internship while studying as an undergraduate.

“Do it anyway. Because I was as scared as the next person.”