Project Work


  • Write articles for Microsoft Small Business Blog
  • Small Business Content Judge




Blogger Outreach Campaign Management

Work with Johnson and Johnson on their product lines to oversee campaigns such as “Who Inspires You”. Scope of work included: Research influential niche bloggers in the 18-24 market, present list of recommended bloggers to clients and  oversee that bloggers write for the campaign and help to promote and amplify their hashtag. Provide follow up reporting.



Branding Project: Provided a branding strategy report and debrief meeting – final selection was “Our Kids, The Trusted Source”  for Our Kids Media

Social Media Strategy: Developed a written strategy report for Our Kids social voice and footprint. Focused on the main priority of  increasing Our Kids social media on twitter over a three month period with the main objective focusing on promoting Our Kids Private School Trade Shows. Results lead to significantly increased twitter followers and engagement.



Mississauga Recreation and Parks – Marketing and Online Strategy and Line of Business

Over 13 years I was responsible for overseeing the marketing of various lines of business for Mississauga Recreation and Parks

Recent Projects Included:

  • Family Day Marketing Strategy, Promotion Plans and Collateral Pieces
  • Facility Booking Branding and Oversaw Collateral Pieces
  • Fitness Centre Branding and Oversaw Collateral Pieces
  • Children’s Day Camp Branding and Oversaw Collateral Pieces
  • Environics City Segmentation and Clustering Project





Conferences and Events, Social Media and Marketing Strategy, Branding and Creation of Collateral Pieces




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