- Write articles for Microsoft Small Business Blog
- Small Business Content Judge
Blogger Outreach Campaign Management
Work with Johnson and Johnson on their product lines to oversee campaigns such as “Who Inspires You”. Scope of work included: Research influential niche bloggers in the 18-24 market, present list of recommended bloggers to clients and oversee that bloggers write for the campaign and help to promote and amplify their hashtag. Provide follow up reporting.
Branding Project: Provided a branding strategy report and debrief meeting – final selection was “Our Kids, The Trusted Source” for Our Kids Media
Social Media Strategy: Developed a written strategy report for Our Kids social voice and footprint. Focused on the main priority of increasing Our Kids social media on twitter over a three month period with the main objective focusing on promoting Our Kids Private School Trade Shows. Results lead to significantly increased twitter followers and engagement.
Mississauga Recreation and Parks – Marketing and Online Strategy and Line of Business
Over 13 years I was responsible for overseeing the marketing of various lines of business for Mississauga Recreation and Parks
Recent Projects Included:
- Family Day Marketing Strategy, Promotion Plans and Collateral Pieces
- Facility Booking Branding and Oversaw Collateral Pieces
- Fitness Centre Branding and Oversaw Collateral Pieces
- Children’s Day Camp Branding and Oversaw Collateral Pieces
- Environics City Segmentation and Clustering Project
Conferences and Events, Social Media and Marketing Strategy, Branding and Creation of Collateral Pieces