Increase your influence with this personal branding course

Increase your influence with this personal branding course

“I feel like I don’t have a ‘spark’ in my life…”
“I feel so de-motivated and lack direction…”
“I need to reassess or realign my current career path”

If you’ve ever caught yourself saying anything along those lines friend, I’ve got something for you.  It’s an online course that will show you the power of “personal branding”.

Meaning, this course will help you become super clear in a variety of aspects of your life:

  • Finding the right career or business path
  • Getting more leads for professional opportunities
  • Creating more joy and fulfilment in your life
  • Becoming a better networker and content creator
  • Knowing your value, your values and how to create value for the people you serve.

Build a more robust brand that will open new doors and create more fulfillment in your life and work now.


The course is very comprehensive, featuring 25 short videos, 30+ questions/exercises to guide you, and 20+ hours of homework materials to really help you dive deep into self-analysis and self-awareness.

After doing this program, your outcomes will be

  • knowing 5-10 of your top personal brand elements
  • crafting a personal brand statement
  • creating a mission, vision and why statement
  • guidance on the next steps to Design and Deliver your personal brand better in the marketplace
  • strategies for building a thought leadership brand for yourself.
  • [highlight]a short one-on-one coaching session with CEO Bobby Umar and founder of Women in Biz Network, Leigh Mitchell [/highlight]



Right now this incredible course ($997 value) is offered at a special launch price that has been deeply discounted for our community. But this won’t last for long. Take advantage of our introductory offer before our prices increase.




About Bobby Umar, Course Creator:

Bobby Umar is an inspirational speaker, coach, and one of the most prolific advocates of heart-based leadership in North America. Inc Magazine named him one of the Top 100 Leadership Speakers, alongside such noteworthy giants as Richard Branson, Brené Brown and John Maxwell. Bobby is a 5x TEDx speaker, and one of the top social media influencers in the world, with over half a million followers. He has been named the “2nd Best Business Coach to Follow” on Twitter and the “4th Best Leadership Influencer” according to Kred. Bobby is an author of three international books, including a #1 Best Seller. He is also a frequent Huffington Post contributor and he is the host of a weekly tweetchat called “The Power of Connection” that has reached over 65 million impressions weekly. To date, his social media influence has garnered over 1 billion impressions. Bobby was also named a “2015 Speaker to Watch” and most recently, he was named a “Top 7 Networking Guru to Follow”.

A social media advocate, who champions authentic connection and leadership, Bobby has appeared on dozens of podcasts, TV and radio shows. With a background in brand marketing (Kraft and Unilever), engineering (Bombardier) and the performing arts (Second City), Bobby has led Raeallan for over a decade and is now a recognized thought leader in networking, social media and personal branding. He founded the DYPB – Discover Your Personal Brand movement, which hosted the largest event in North America dedicated solely to personal branding, featuring 60 experts and over 300 delegates. 250,000+ people from across the world have experienced Bobby’s high-energy keynotes, interactive team-building activities, and engaging workshops.

About Leigh Mitchell, Founder, Women in Biz Network:

I am a marketer, business career coach and brand strategist who loves branding your brilliance.

I often work with professional and entrepreneurial women, HR departments and national corporations who want clear, creative and story-telling strategies to amplify your brand and give you clarity around your positioning and future plans. I work with you from execution to evaluation. As the founder of Women in Biz Network, I have taken her business from a handful of women to an organization of over 35,000. I curate mentorship initiatives, promote our diversity-driven career portal, and deliver skill-building events to a variety of audiences. Throughout my career, I have worked with brands such as Microsoft Canada, TELUS, TD Canada Trust, Staples Canada and Chevrolet Canada. I have been featured in the CBC News, The Globe and Mail, Toronto Star, Canadian Living, Wall Street Journal and a speaker at numerous industry events.

My Fun Facts: I am a part-time runner and once walked on the top of the CN Tower even though I am terrified of heights. I am married with two sons and live in Toronto, Canada. I am passionate about exploring the arts, reading, spending time in nature and practicing yoga. I absolutely love to laugh and live to be just a little goofy when I can. I volunteer with a number of causes including Scouts Canada, Active for Life and Kingsway Platform Tennis Junior Program. I have held various board positions and help to support charities that support women such as HerVolution, Canadian Perinatal Mental Health Collaborative and UGO Travel for Change. 

I am Leigh Mitchell and I help you Brand your Brillance. Let’s chat and see if I can help you.





Time to Thrive Podcast: The journey to forgiveness and finding your voice to make a difference with game changer Orlando Bowen

Time to Thrive Podcast: The journey to forgiveness and finding your voice to make a difference with game changer Orlando Bowen

See all our episodes

Social entrepreneur, public speaker and former Tiger-Cat football player, Orlando Bowen shares his powerful story on his wrongful conviction, how he got started in public speaking and what it takes to be a successful entrepreneur. What is so striking about Orlando is his capacity for forgiveness and using his gifts for the greater good.

Orlando is a keynote speaker focused on equipping people to get off the sidelines and become difference-makers on their teams and in the lives of those around them. He is a highly sought after speaker and trainer who works with corporations, small businesses and non-profits. When it comes to building teams, creating momentum and employing winning strategies, Orlando is the real deal. He is also passionate about youth leadership. As a result of that passion, he founded One Voice One Team Youth Leadership Organization to inspire and to teach resilience, leadership and teamwork to youth.

Empowering people to overcome adversity, find their passion and to use their gifts to serve is the reason Orlando breathes. This gift has placed Orlando on hundreds of stages, boardrooms and in presentations across North and South America and has garnered him numerous awards.

From our interview you will learn about:

  • His wrongful incarceration story
  • How he was drafted to the Hamilton Tiger-Cats
  • How he started his not for profit organization
  • Why a greater purpose can lead us to overcome our fears
  • What a positive mindset can accomplish in life and business
  • Advice to get started in public speaking
  • Adapting to working online

I am Leigh Mitchell and I help you Brand your Brillance. Let’s chat and see if I can help you.



Time to Thrive Podcast: D.O.Gibson on his journey in business as a musician, author and a speaker in schools

Time to Thrive Podcast: D.O.Gibson on his journey in business as a musician, author and a speaker in schools


On this episode of the “Time to Thrive Podcast” Leigh and Ronan Mitchell spoke with rapper, speaker and socially driven entrepreneur Duane “D.O” Gibson.

D.O discusses his journey in business as a musician, author and a speaker in schools. We dive into the process of getting signed to a record label and getting music published to streaming services and CDs. D.O gave advice, insight and tips for fellow entrepreneurs and anyone looking to enter a field similar to his.  You can find D.O on Instagram and twitter @iamdogibsonand at websites


More on D.O Gibson:

D.O. Gibson has defied the odds as a rapper from Canada, becoming a certified international artist, a successful record label executive and a socially active community ambassador.  He set a Guinness World Record when he freestyled for nearly nine hours in 2003, sold tens of thousands of CDs, hit #1 on U.S. College Hip Hop Radio charts and travelled the world performing for sold out crowds; D.O.’s success is defined in his own terms.

In addition to extensive Canadian tour schedule, Gibson has lived up to the nickname “MrInternational” as he has toured the US, Europe and Asia.  In the summer of 2016 he headlined shows in France, the Netherlands and performed at Fresh Island Fest in Croatia alongside Wiz Khalifa, Chris Brown and DJ

In between recording, Gibson founded the Stay Driven program that launched in 2001.  Stay Driven is based on D.O.’s own life experiences where he addresses relevant topics such as anti-bullying, peer pressure, and literacy. Gibson has spoke and performed at over one thousand schools reaching hundreds of thousands of students.  In 2012, he released the book Stay Driven.

Somewhere between Tupac (in terms of social consciousness), Fresh Prince (in terms of appeal with youth) and Jay-Z (in terms of business sense), stands D.O., a man who is bounded only by the hours in a day.


Related read: Discover my public speaking hack

I am Leigh Mitchell and I help you Brand your Brillance. Let’s chat and see if I can help you.



Step by step guide to developing your UPS

Step by step guide to developing your UPS

The biggest mistake I see with marketing material is when it doesn’t speak to what is unique! In order to stand out in a crowded marketplace, you have little time to make your point. So don’t waste precious time and space with any needless copy. This exercise will help you define your value on paper!

What’s A Unique Positioning Statement?

  • Unique selling propositions of products and services
  • Target customer
  • Place in the competitive market
  • Promise to customers

A brand’s unique positioning statement is different from a tagline. A tagline is a brief (sometimes only a few words in length), but a brand positioning statement is typically one to three sentences. It isn’t a marketing catch phrase. It’s a statement that serves as the framework for a brand’s identity and goals.

Why Do You Need A Unique Positioning Statement?

A brand positioning statement is important because it directs your communication, digital marketing, advertising, strategic plans, and even brand development.

By outlining who you are, what you offer, who you serve, and why you’re different — you clearly tell both customers and your internal team what to expect from your brand.

This statement makes it easier for potential customers to identify if you are the right fit for them. They can see if you are a match for what they need. This introduction starts and strengthens customer relationships and leads to more brand loyalty.

A clear brand direction also sends messages to your internal team. It helps new employees decide if they align with the brand’s mission and goals. And, it helps existing team members stay on the right track and continue to deliver on your brand’s promises.

Step 1: Describe Your Target Audience

Before you can even start marketing your services, you need to know who you are targeting. In this step, you want to be as specific as possible. For example, if you are a Web developer with a CMS expertise, instead of targeting anyone who needs helping building or modifying a CMS, you may identify your target client as a small business owner who is looking for a developer well-versed in MODx to customize his/her site.

Step 2: Explain the Problem You Solve

From your prospective clients’ perspective, what is the individual need or challenge they face that your business can solve for them?

Step 3: List the Biggest Distinctive Benefits

In this step, list 3-5 of the biggest benefits a client gets from choosing to work with you that they could not get from someone else (i.e., what sets you apart from your competition). Again, thinking from the clients’ perspective, these benefits should explain why your services are important to them and why they would choose you over another provider.

Step 4: Define Your Promise

A big part of a successful USP is making a pledge to your clients. While this can be implied instead of spelled out in your USP, write down this promise you make to your clients in this step.

Step 5: Combine and Rework

Once you’ve completed steps 1-4, take all of the information you listed and combine it into one paragraph. There should be some recurring ideas and thoughts, so you’ll want to start merging statements and rewriting in a way that flows and makes sense.

Step 6: Cut it Down

In this step, take your paragraph from step 5 and condense it even more into just a sentence. You want your final USP to be as specific and simple as possible.

Content Sources: Hive Mind Studios and SitePoint

I am Leigh Mitchell and I help you Brand your Brillance. Let’s chat and see if I can help you.





Discover my public speaking life hack

Discover my public speaking life hack

I used to be terrified of public speaking. So what was my career move? Starting a business where I have to be on the stage of course.

I believe the universe puts us into challenging situations on purpose. I think being pulled out of our comfort zones helps us to learn essential lessons in life, and most importantly, it teaches us valuable secrets about ourselves.

I would never have put myself in the public speaking spotlight, but in my case, I didn’t have a choice. If I wanted my business to succeed, I had to put myself out there. That meant pulling past my fearful reservations and finding a way to get comfortable with public speaking.

Dancing became my secret sauce to deal with stage fright.

I discovered years ago that dancing gets you out of your head and the nonsensical internal chatter it’s feeding you. 

My internal voice was telling me I was not good enough and I would be judged by those watching me. Cue the anxiety! Bring on the panic attack! I consulted members of my community and inner circle. One person, in particular, Heather White, helped me tremendously. She is a fantastic speaker, coach and was the MC at our first Vancouver conference.

Remember there is always a solution when you seek it with curiosity and patience.

In my case dancing on stage created positive energy and the audience cheering helped me to succeed. I also started using the technique before an important call, I’ll put on my headphones and do some chair dancing. Whatever mind chatter comes up seems to die down when I dance or move my body. Running also helps me in a similar way.

I had to dance to get myself out on stage in the first few years of public speaking. It was a lifesaving technique for me because I found people would cheer me on, and the feelings that popped up in my head were no longer harmful. 

Of course, I am human. I still get nervous, but my performance memories remind me that I can do it. I actually look forward to speaking opportunities now.

Here are some more public speaking tips that might help:

  • Be yourself or embrace an alter ego – who is roaring inside you? Embody those qualities. For me, the spirit of Oprah Winfrey guides me to the question: What would Oprah do?  To read more about developing an alter ego pick up the book: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman
  • Exercise before you are under pressure to speak up. Working up a sweat will calm you down and allow you to think clearly.  This also applies to an interview situation, sales presentation or uncomfortable meeting you are preparing for. Essentially build in time to workout when you need to enhance your performance skills. Trust me it works.
  • Visualize success.  Think about past experiences when you have experienced a win. How did you feel? Write down your past accomplishments – even little ones are worth noting. Imagine yourself succeeding before you are about to perform. Be sure to focus your energy on a possible positive outcome, not what could go wrong.
  • Don’t sweat the small stuff. Chances are you will be much harder on yourself than anyone else would be. Laugh off any flops and learn from your mistakes. Perhaps you need to prepare more or join a program to gain more confidence. Never be fearful to invest in yourself.